Both men are understood to have invested in the firm.
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Paul and Sally Moore, from Chapel en le Frith, Derbyshire, have been contacted by a supplier who told them their order was ready, but they would have to pay for it again as the store had gone bust.
Liquidators confirmed the company had ceased trading. John Titley, of corporate recovery specialists Leonard Nike Air Max Tavas Platinum Grey
"It is a tough retailing environment, and The Baby is one of a number of smaller retailers that have struggled in the wake of the credit crunch."
Their report said: "We have not obtained all the information and explanations that we considered necessary for Air Max Tavas All Red
Free morning newspaper, The Metro, published every weekday, is also part of our portfolio,
The business was set up in 2005 by Liz Stephenson and Janet Rawnsley, who were previously directors of children's store Daisy and Tom. Last year they Air Max Thea Grey Womens
The company said last year they expected the shops, combined with a booming online store, to turn over 6m last year.
delivering more than 200,000 readers in Greater Manchester.
the purposes of our audit and, in our opinion, proper accounting records have not been maintained."
Paul, a 37 year old business manager, said: "We went straight to their Cheadle store on Monday night and it was closed. There were no items inside and even the signs have been taken down. We've left messages, but there's been no response.
She said: "I'm really annoyed. They should have let their customers know what was happening."
said the business had been so successful they were planning a new outlet in London.
But in July this year independent auditors criticised the company's accounts.
Their first store, on the Stanley Green retail park near Cheadle, proved so popular they were investing 250,000 in the new showroom on Cheetham Hill Road in Manchester.
Curtis, said: "The business will be liquidated at the end of the month and we will endeavour to recover losses for creditors. No returns are being made to shareholders.
Bill Holroyd, a millionaire entrepreneur based in Cheshire, and Richard O'Sullivan, a successful local businessman who heads a chain of juice bars, were also listed as The Baby's company directors.
Another mum Rebecca Atkinson, 32, from London, has been waiting eight weeks for the firm to send replacement brakes for the 350 Bugaboo pram she bought in April.
Baby blues as store goes bust
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