An official news release didn't mention the sexual connotation as the reason for the name change.
"Every once in awhile we would have readers call and say: 'You know, you've got to do something about the name."'
"In this day and age, in this multimedia universe, being clear about who you are and what it is you're selling is really important."
TORONTO The Winnipeg based publication will be Nike Air Max Thea Se Womens relaunched in the spring as Canada's History.
"We noticed monitoring our web traffic that the average visitor time to our website was eight seconds. And I have a feeling that might be because a lot of people going to the site weren't exactly looking for Canadian history content," said Morrison.
online, said Deborah Morrison, president and CEO of Canada's National History Society, which publishes The Beaver.
"Because of the sexual connotations that this next generation of Canadians have adopted for the name, 'The Beaver,' there were some very practical challenges," she said.
"We want to make it easier for history enthusiasts to find us," editor in chief Mark Reid said in a statement. "Whether it's through any one of our print publications or online."
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based magazine The Beaver to change name due to sexual connotation
"Obviously this is a significant change in the 90 year history of an organization. We did extensive research."
A look at the online visits to the magazine's website also indicated the name was confusing to some.
"It was obviously a problem. That's what the data was," said Morrison.
complained that the magazine's electronic newsletters were landing in their spam filter.
The innuendo of the old name was causing problems for the Nike Air Max Tavas Running
Some readers, she said, Air Max Thea Iron/Dark Storm/White
Market research strongly indicated that some readers particularly women and readers under age 45 were turned off by the title of the magazine, which was created by the Hudson's Bay Company as a staff newsletter in 1920.
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